![]() ![]() After reaching the specified place, players point their smartphone cameras to “reveal” Pokemon in the real world. From there, a GPS-powered map points players to real-world locations where they can go out and find Pokemon characters Venusaur, Charizard, Blastoise, and Pikachu. Once a user downloads Pokemon Go to their Google Android smartphone or iPhone, a prompt to turn on location services appears. But Pokemon Go may have reopened the door to augmented reality as the “the next big thing” after all.įor those who aren’t familiar with Pokemon Go is, here’s a quick primer: The Pokemon Go app has achieved the status of “instant hit” since it’s release in the U.S., filling up social media feeds and sending players with smartphones racing all over their cities to catch and train virtual characters in the physical world.Įven more surprisingly than the fact that an app inspired by a 21-year-old Japanese video game character has become so popular so quickly is the fact that augmented reality is the central factor connecting players and places.įor years, augmented reality - such as through the use of QR codes - was viewed as a step toward the more advanced and immersive technology associated with virtual reality. ![]()
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